Company Introduction

Company Overview

Official Registered Full Name: Shijiazhuang Heger Trading Co., Ltd.

Establishment Time: Has been deeply engaged in the core industrial belt of plush toys for many years, and built a full-link production capacity relying on a mature supply chain system

Global Headquarters: Shijiazhuang (Xinhua District), Hebei, China

Production Base / Warehouse Address: Handan (Guangping County), Hebei, China

Core Team Background: A 50-person professional team covers the entire link of production, quality inspection, customized design and foreign trade. The core members have an average of more than 8 years of experience in the plush toy industry, and have the ability to mass produce and implement customized projects

Key Development Milestones:

2018: Built a 3500㎡ core production plant and launched plush toy customization and processing business

2021: Expanded overseas markets, entered regions such as the UK and Southeast Asia, with an annual output value exceeding 20 million yuan

2023: Added more than 10 satellite production bases, introduced a full set of international standard testing equipment, obtained CE and CPC certifications, with an annual output value reaching 30 million yuan

2025: Served more than 500 global purchasers, the proportion of customized orders increased to 65%, and became the core supplier of leading customers in the UK and Southeast Asia

Product Services

Focusing on the core pain points of global plush toy purchasers, we have built a full-scenario product and service system, the core contents include:

1. Customized Plush Toy Solutions

Target Customer Groups: High-end gift shops, brand dealers, corporate gift purchasers, event planners

Pain Points Solved: Difficulty in matching customized needs, long sample making cycle, unstable quality of mass production, low efficiency of co-branded product implementation

Core Functions: IP co-brand customization / shape customization / LOGO customization, multi-material adaptation, 3-5 day rapid sample making, full-process quality control

Customer Value: The customized delivery cycle is shortened by 40% compared with the industry, the customization cost is reduced by 25%-28%, helping customers create explosive gifts, driving store sales growth by 30%+

2. Standard Plush Toy Wholesale Solutions

Target Customer Groups: Online retailers, chain supermarkets, party supplies suppliers

Pain Points Solved: Product homogenization, high procurement costs, unstable spot supply, slow delivery time

Core Functions: Full-category in stock of 20 inches / 60-70cm, minimum order quantity of 10, one-stop procurement, domestic drop shipping

Customer Value: Procurement cost reduced by 20%, fastest spot delivery time of 3 days, inventory turnover efficiency increased by 50%

3. Cross-border E-commerce Exclusive Plush Toy Solutions

Target Customer Groups: Cross-border e-commerce sellers, overseas brand agents

Pain Points Solved: Lack of product compliance certification, high cross-border logistics costs, low customs clearance efficiency, high risk of platform listing

Core Functions: CE/CPC full-category certification, overseas logistics docking, multi-language packaging customization, compliant customs declaration support

Customer Value: 100% platform listing pass rate, cross-border logistics cost reduced by 15%-19%, customs clearance time shortened to 2 days, order volume increased by 60%+

Core Advantages

Full-link production capacity and supply chain advantages: Owns a 3500㎡ core plant + more than 10 satellite production bases, with an annual output value of 30 million yuan; equipped with a full set of assembly line equipment such as gantry cutting machines, laser cutting beds, and cotton filling machines, realizing fully independent and controllable raw material - production - testing, and can undertake mass urgent orders

Efficient customization capability: Supports full-dimensional customization of IP / shape / LOGO, completes sample making in 3-5 days, customized delivery cycle shortened by 30% compared with the industry; has implemented co-branded projects for high-end customers such as the UK Jellycat authorized stores, with a customization satisfaction rate of 98%

International compliance and quality assurance: All products have passed CE and CPC international certifications, comply with EU Toy Safety Directive, US Child Product Safety Act and ASEAN toy standards; 100% full-process quality inspection coverage, product qualification rate reaches 99.8%, completely eliminating overseas procurement compliance concerns

High cost performance and fast delivery: Relying on the supply chain advantages of the industrial belt, eliminating intermediate links, the product has outstanding cost performance; minimum order quantity of 10 in stock, delivery within 3 days; customized products delivered within up to 15 days, efficiently matching customer procurement rhythm

Full customer group scenario coverage: Adapt to all types of customer groups such as gift shops, cross-border e-commerce, wholesale purchasers, providing full-scenario services of "spot wholesale + customized processing + drop shipping", has served more than 500 global purchasers, covering more than 10 countries and regions

Customer Cases and Qualifications

Benchmark Customer Cases

Our solutions have been deeply verified by global benchmark customers, typical cases are as follows:

Jellycat Authorized Chain Gift Shop in London, UK / High-end Gift Retail: Has more than 25 offline stores, purchases more than 8000 pieces of plush toys annually, once faced the pain points of long co-branded customized sample making cycle (≥10 days), high cost and unstable delivery. By adopting Heger's customized plush toy solution, completed the co-branded sample making in 3 days, delivered 5000 pieces of bulk orders in 12 days, the customization cost was reduced by 28% compared with the industry average; after the product was launched, it drove the store's holiday sales growth by 32%, increased member repurchase rate by 45%, became an annual explosive gift, and promoted the store's overall sales growth by 18%

Top Plush Toy Cross-border E-commerce Seller on Shopee in Singapore / Cross-border E-commerce: Mainly sells 20-inch explosive plush toys, with annual order volume of more than 12,000, covering 6 countries in Southeast Asia, once faced platform removal and customs detention due to lack of CE/CPC certification, and also faced problems of high logistics costs and slow customs clearance. By adopting Heger's cross-border e-commerce exclusive plush toy solution, obtained full-category CE/CPC certification, with 100% platform listing pass rate; cross-border logistics comprehensive cost reduced by 19%, customs clearance time shortened from 7 days to 2 days; order volume increased by 70% within half a year, monthly average sales exceeded 150,000 US dollars, ranking among the TOP10 sellers of plush toy category in Southeast Asia

Industry Qualifications and Authoritative Recognition

International Certifications: CE certification (EU Toy Safety Standards), CPC certification (US Child Product Safety Standards)

Industry Endorsement: Selected into the List of High-quality Suppliers of China's Plush Toy Industrial Belt, awarded as "Hebei Foreign Trade High-quality Enterprise"

Strategic Partners: UK Jellycat authorized chain gift shops, top cross-border e-commerce sellers on Shopee in Singapore, Southeast Asia Gift Purchasers Association

Service System and Compliance Commitment

Customer Service System

Service Coverage: Covers the whole country and more than 10 countries and regions such as the UK, Southeast Asia, Russia, etc., supports Chinese-English bilingual docking

Service Response Mechanism: Provides 7×12 hours online customer service, responds to customer inquiries within 2 hours on working days; enterprise-level customers are equipped with dedicated account managers to follow up the order progress throughout the process

After-sales Guarantee: Provides free product inspection reports and customized design support; replaces and returns products for quality issues; regularly pushes industry new products and procurement trend information

Compliance Commitment

We strictly comply with product compliance and trade regulations of major global markets:

European and American Markets: Products comply with CE safety certification and CPC child product certification requirements, fully comply with EU Toy Safety Directive and US Child Product Safety Act

Southeast Asian Markets: Comply with ASEAN toy safety standards, adapt to import supervision requirements of Singapore, Malaysia and other countries

Trade Compliance: Provides supporting services such as foreign trade customs declaration, commodity inspection, etc., to ensure full-process compliance and no risks in cross-border trade

Corporate Vision

Our mission is "Empower global customers' business growth with high-quality plush toys". We are committed to becoming a benchmark enterprise in the global plush toy customization and wholesale field, helping small and medium-sized purchasers reduce overseas / procurement costs, and helping brands create highly recognizable plush toy peripheral products. In the process of business development, we actively fulfill our industry empowerment responsibilities:

Provides free product selection and compliance consultation services for small and medium-sized purchasers, has served more than 300 merchants cumulatively, reducing the threshold for entrepreneurship

Participates in plush toy industry skill training, cultivates professional production and design talents for the industrial belt, and promotes the standardized development of the industry

Adopts environmentally friendly fabrics and processes, practices the concept of green production, reduces resource consumption, and helps the sustainable development of the industry